Saturday June 1st at 5:00 am in the morning, the smell of freshly brewed coffee filled the OrangeNXT office in Eindhoven. At the same time, at HelloFresh hubs all over the country, the first hundred delivery employees were being equipped with a new app. On this day, the HelloFresh application went live in the MobileNXT cloud. Commitment above and beyond in combination with sheer excitement drove the OrangeNXT team to witness this remarkable moment. Mark Sugirtharajah, Teamlead Business Development, Supply Chain & Operations at HelloFresh, and Huub van der Linden, Managing Director at OrangeNXT, look back at events leading up to the launch.
The business case
Ever since its inception in 2011, HelloFresh has been an innovative player in the food industry integrating smart online services for home cooks. By the end of 2018, consistent growth required HelloFresh to explore smarter solutions to manage expanding supply chains and reduce cost with ample opportunity to optimise customer experience. Mark Sugirtharajah explains: “We assembled a team of the most experienced staff consisting of hub employees, drivers, planners and customers care agents to prepare the requirements for a sustainable solution for years to come. These people, who have been the backbone of the operation for many years, knew exactly what was needed to optimise logistical processes and improve the customer experience. We were looking for a turnkey solution that could improve our business processes tailored with flexibility and scalability for future demands. We wanted a partner who could complement us with creativity, who could think along our needs and who really understood our business. Ultimately, we aimed for synergy to optimise the experience for our customers.”
Huub van der Linden jumped at the opportunity to work with HelloFresh. “I immediately knew that HelloFresh would fit us like a glove. They have been disrupting the food industry for years, dictating change when nobody saw it coming. OrangeNXT also has a different approach to our industry, taking automation many steps further than just reduction of cost. We’re in this business to add value to our clients business by taking the customers’ experience an integral part of our solution…
Read the complete case on the OrangeNXT website at downloads.
‘OrangeNXT as a partner ticks all the boxes. We are especially happy with the time frame of their work. It took less than half a year from idea to launch, which is exceptionally fast for a complete new application including the migration of the old system.’
– Mark Sugirtharajah, HelloFresh –